New digital artwork from Rosie McGinn, on AVD

“Tonight you’re mine, completely…”, the lyrics from a Shirelles’ classic play out to a pumped up Prince Naseem Hamed staring down his opponent Kevin Kelley

The scene features in new artwork from British artist and 2015 BA(Hons) Fine Art alumna Rosie McGinn. Boxing Series 1  is released on AVD, a digital art platform designed for mobile consumption. Artists provide the art, and AVD provides the coding. Not only offering an alternative to the white gallery space, the technology reduces work to the width of a mobile screen, allowing the viewer to determine their journey through the artwork by finger swipes, rather than having it curated for their physicality.

McGinn’s video pieces are embedded within a stream of fake adverts, porn, betting deals and forums, in the midst of which is the video piece ready to be played. McGinn brings the ever-popular, often controversial sport of boxing to the art world for evaluation, juxtaposing animalistic pre-fight stare-downs with love songs.

The first of the series of four Boxing Stare Downs was released on 17 September, with the next being released at three-day intervals. To view, go to a-v-d.xyz on your mobile.

 

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